Our Mission


Since the beginning of time, sports have been considered a man's realm. Female sports fans have traditionally not had sports apparel designed specifically for them. Once apparel designers started designing with women in mind, they have only catered to small model type figures, not curvy Real Women! So we curvy women have had to wear men's styles and try to make it feminine with accessories or simply wear team colors.

Her Gameday Apparel is here to change that! We challenge the idea that all female fans want skin tight clothes or they must wear men's styles. We design  cute, chic, feminine clothes for the curvy fan that clearly state what team you're supporting. With Her Gameday Apparel, there's no more looking like one of the guys.

It's time to show the world you're Curvy, fierce, fearless and feminine with tons of team pride.