Our Mission

Since the beginning of time, sports have been considered man's realm. Female sports fans have traditionally not had fan-wear designed specifically for them. Once apparel designers started designing with women in mind, they catered to small model type figures, not curvy Real Women! So, we curvy women have had to wear men's styles and try to make it feminine with accessories or, even worse, only wear team colors. 
 
Her Gameday Apparel is here to change that! We challenge the idea that female fans want skintight clothes or be relegated to wearing men's styles. We design cute, chic, feminine clothes for the curvy fan to help you Rep Your Team! With Her Gameday Apparel, there's no more looking like one of the guys. 
 
It's time to show the world you're Curvy and feminine with tons of team pride.